Cookie Policy
Last updated: 22 May 2026
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences and understand how you use the site. Some cookies are essential for the site to function; others are used for analytics or marketing purposes and require your consent.
2. How We Use Cookies
We use the following categories of cookies on www.mettlefit.co.uk:
Strictly Necessary Cookies
These cookies are required for the website to function and cannot be switched off. They do not store any personally identifiable information.
| Cookie | Purpose | Duration |
|---|---|---|
| mf_cookie_consent | Stores your cookie consent preferences | 12 months |
Analytics Cookies
These cookies help us understand how visitors interact with our website. All data is aggregated and anonymous. These are only set with your consent.
| Provider | Purpose | Duration |
|---|---|---|
| Google Analytics (G-LCM9TBSN40) | Tracks page views, session duration, traffic sources, and user behaviour | Up to 26 months |
| Microsoft Clarity (wu1g01vo4f) | Session recordings, heatmaps, and click tracking to improve user experience | Up to 12 months |
3. Your Consent
When you first visit our website, you will see a cookie banner asking for your consent to non-essential cookies. You can:
- Accept all cookies — enables analytics and tracking
- Reject non-essential cookies — only strictly necessary cookies will be set
- Manage preferences — choose which categories to enable
You can change your preferences at any time by clicking "Cookie Settings" in the footer of our website.
Pre-ticked consent boxes are not used. Non-essential cookies are not set until you actively accept them.
4. How to Control Cookies in Your Browser
You can also control cookies directly through your browser settings:
Note: blocking all cookies may affect the functionality of some websites.
5. Third-Party Cookies
Our analytics providers (Google and Microsoft) may set their own cookies. Please refer to their respective privacy policies for more information:
6. Changes to This Policy
We may update this cookie policy from time to time. The latest version will always be available at www.mettlefit.co.uk/cookie-policy.
7. Contact
If you have questions about our use of cookies, please contact us at info@mettlefit.co.uk.